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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Virtual image of Czech gaming community on social networks
 Ryneš, Jakub ; Jelínek, Ivan (advisor) ; Samec, Marek (referee)
Bachelor thesis deals with analysis of gaming community in Czech Republic using social network Facebook. Thesis has 3 main goals. Find out how differ preferences of Czech video game players in comparison to the rest of the world. Secondly, chart popularity of several gaming platforms in Czech Republic. Third goal is to find out how Czech gamers perceive large competing game publishers. Thesis is divided into two main parts, theoretical and practical. There are definitions of terms related to video games and social networks in theoretical part, altogether with selection of appropriate candidates for analysis. Practical part is divided into three chapters accordingly to three main goals. To fulfill first goal there are analyzed the most favorite games, genres and websites about gaming. In next chapter is analyzed popularity of gaming platforms and the final chapter of the practical part includes popularity analysis of two large game publishers. There is analyzed so-called word-of-mouth of games fans which was collected from social network Facebook. Results are compared with each other and also with results from background research. Based on collected data, it is possible to prepare better marketing strategies for Czech market. It also can be used by game publishers because they can rethink their attitude towards their fans.
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Monetization of big-budget video game titles
 Nejepínský, Adam ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
The master thesis deals with the monetization of big-budget video game titles. For this purpose the attention is paid to the three basic areas, namely business models, specific video game marketing and piracy. The theoretical part of the thesis analyzes and describes these aspects and looks for their strengths and weaknesses. It creates a possible ways to monetize the big-budget video game titles as well as the theoretical framework which is necessary for the research. In our research the attention is paid to the results of the questionnaire investigation, which is focused on gamers opinions about the aspects of monetization described in theoretical part. Thanks to the research and theoretical part of the thesis the optimal way of the monetization of the big-budget video game title was created
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